GROWING FAST

11/01/12

Tamworth-based AV company, A T Communications (ATC), has been growing fast over the last few years. A move to 15,000 sq ft premises and a significant and continued investment in state-of-the-art equipment, with the help of Fineline, has led to a 40% increase in sales over the last year.

ATC is an AV hire and technical event production business with a great deal of technical expertise in professional audio visual equipment. It hires out a wide range of AV equipment across the UK and Europe in many business sectors, and works with event management companies to complement the services they offer.

"We have a constant demand both from our clients and our highly technical staff on the hire desk for more of the best equipment, so we are always looking to expand our range," says Andrew Thomas, Managing Director and founder of ATC.

Over the last year ATC has added over £500k of new equipment including Christie Mirage 3D Projectors, Christie Spyder X20 Video Processors, additional 10K Panasonic Projectors, HD PPU, AJA KiPro Hard Drives and much more. During the last six months alone the company has worked on over 60 events from Dubai to Croatia, as well as all over the UK.

"All of the events need something special to make them stand out. With Fineline's assistance we have the kit to do just that, and our clients have been thrilled with the results," Andrew says. "We have been working with Fineline's Duncan Payne for a few years and are delighted with his support in achieving our very demanding goals. We look forward to continuing our relationship with Fineline over the coming years."

www.atcomms.co.uk/

The world's biggest plasma

21/10/11

'Jaw dropping' is one way of describing the Panasonic 152" Plasma, 'stunning' is another, and in the UK it is now available to rent or buy from Reading based company PSCo.

First unveiled in 2010 as Panasonic's preferred partner for their Large Format Display range, PSCo is the only company in the country to have the £549,999 screen for both sale and hire, and the decision to invest was made easy with the financial support of Fineline.

Launched in the UK in June 2011, the 152" Panasonic Plasma is a Full HD display boasting 4K by 2K resolution and Active 3D technology. It is the jewel in the crown of the Panasonic professional display range. Unsurprisingly the screen has already been booked out for a certain sporting event in 2012, as well as worldwide motor shows, air shows and major corporate events.

PSCo is in a unique position, as the only company in the UK with a 152" Plasma available both for rent for events and exhibitions, as well as offering the screen for sale. The screen occupies pride of place in the demo area, allowing people to view its size and picture quality first hand.

Stuart Holmes, CEO of PSCo comments; "We really wanted to bring this screen to the UK and knew we would need a go-to-market strategy based on technical knowledge. We are working closely with Panasonic and our integrators to devise specialist lifting equipment and stands for the screen, as well as providing the necessary site surveys and planning for its installation."

Holmes continues that having been inspired by the screen and the creative opportunities it could bring, they then needed to find the money for it, "in our current guise we are a relatively new company, however we spoke to John Bartlett at Fineline and worked closely with him to enable us to buy the 152" Plasma and bring it to the UK market."

The screen will also offer high-quality 3D images and as Panasonic says "when characters in the screen approach the viewers in life size, the new panel creates an overwhelmingly immersive experience."

www.psco.co.uk